There are lots of things to consider when designing any webpage: color scheme, typography, layout, etc. But there is much more than that when designing a site for a business. The goal of a good business site is to have a presence, raise awareness, and of course, achieve a good conversion rate. In order to do that, you have a lot to consider on the landing page. You want to make it attractive and draw the user in further without overwhelming them. Here are a few tips to think about when designing a landing page:
Make the page obvious and self explanatory. You don’t want users to get confused and ultimately bored enough to leave your site. Making navigation and information easy to understand and as intuitive as possible.
Prevent users from being overwhelmed and locked in choice paralysis. Having too much information and options can leave the user confused and frustrated and deter them from going any further on the page. It’s okay to give options, but help steer them towards the most popular product. Or, you might help them differentiate through visuals as much as possible.
Show the product in some form or capacity. If it’s a service and you can show off a screenshot, it will go a long way. I personally wouldn’t purchase something that I couldn’t see or demo, software included. If I can’t see the interface of a piece of software, how would I have any idea whether it is a good fit for me or not? I would not even consider looking any further at the page if this were the case.
Provide clear and directions/guidance and next actions. Show the user where you want them to go with arrows, buttons, etc. Draw their attention to where you want them to go. Once they are there, use a easily recognizable, obvious next step action whether it be a button or whatever. Don’t make the user hunt for it, make it readily available and easy to find.
These are just a few tips to consider. There are others of course, but these seem like a good place to start. Next time you land on a business’ landing page, take a look around and assess whether they make it easy for you to navigate and take an action.